36. Advertising

    1. A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:
      1. false;
      2. misleading or deceptive or likely to mislead or deceive;
      3. offensive; or
      4. prohibited by law.
    2. A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association.

Popular and important

Can I advertise 'no win no fee'? Can I use client contact details for mail-outs, newsletters and advertising materials? Can I use the term ‘graduate solicitor/graduate lawyer’? Consider your social media (LinkedIn) profile If I have overseas qualifications but no practising certificate, how can I describe myself? The differences between witnessing as a lawyer as opposed to a solicitor What are the rules about advertising as a ‘specialist’ or ‘expert’? What are the rules about advertising for personal injury work? What are the rules about solicitors’ advertising generally? Whose details can appear on my law practice’s letterhead/emails and business cards?

Guidance statements

No.24 Ethical considerations on the use of social media and law practice websites

This Guidance Statement raises the ethical issues practitioners should consider when engaging in social media.*Updated 30 October 2024